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	<title>Get Confident</title>
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	<link>http://www.getconfident.com</link>
	<description>Executive Business Coaching</description>
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		<title>Executive Coach &#8211; hype or substance?</title>
		<link>http://www.getconfident.com/archives/2293</link>
		<comments>http://www.getconfident.com/archives/2293#comments</comments>
		<pubDate>Fri, 02 Jul 2010 16:26:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.getconfident.com/?p=2293</guid>
		<description><![CDATA[<p>7 magnificent reasons to get an Executive Coach.</p>
<p>1. Because you are already good and recognise that it&#8217;s going to take that bit extra to become Outstanding!
In the same way top sportspeople seek out the top coaches in their field, you should have an Executive Coach that will encourage you to reach your potential. Your Executive <p>read more of <a href="http://www.getconfident.com/archives/2293">Executive Coach &#8211; hype or substance?</a></p>]]></description>
			<content:encoded><![CDATA[<p><strong>7 magnificent reasons to get an Executive Coach.</strong></p>
<p><strong>1. Because you are already good and recognise that it&#8217;s going to take that bit extra to become Outstanding!</strong><br />
In the same way top sportspeople seek out the top coaches in their field, you should have an Executive Coach that will encourage you to reach your potential. Your Executive Coach will hold you accountable for the actions that you agree to complete, will make demands of you that will continually stretch your performance and will challenge and motivate you to achieve them.</p>
<p><strong>2. You have business experience but have neglected your own personal development</strong><br />
You work hard to ensure people in your team receive all of the appropriate training, but your own development needs have moved beyond generic training.  As a result, you have neglected your own development. Working with an Executive Coach is not a personal indulgence but a significant investment in your rapid development</p>
<p><strong>3. You have reached a plateau in your current role </strong><strong>and need to reignite your passion to strive for the next level.</strong><br />
Working with your Executive Coach will build a clear impression of the value contribute to your organisation and help you contribute at your highest level.</p>
<p><strong>4. You&#8217;re simply not getting the best out of your people</strong><strong>.</strong><br />
Leadership is the new watchword for career success, building on the key elements you need is an area to explore with your Executive Coach.  Eg. How to achieve the balance between professional distance and open accessibility with your team.</p>
<p><strong>5. Like most executives you&#8217;re swamped by targets, key indicators, metrics and &#8216;office-speak.&#8217;</strong><br />
As an independent observer your Executive Coach will act as a sounding board to offer an alternative perspective from your colleagues and direct reports. In a safe and non-judgemental environment you will work together to identify the fundamental issues that need to be addressed and select activities you believe will make the difference.</p>
<p><strong>6. You feel married to your work</strong><strong>.<br />
</strong>If you&#8217;re ready to start taking control of your career and get even better results, then you should consider working with an Executive Coach.</p>
<p><strong>7. Your frustrated by a lack of results</strong><strong>!</strong><br />
If you continue doing what you have always done it&#8217;s likely you&#8217;ll get the same results.</p>
<p>﻿</p>
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		<title>Change, practice makes perfect?</title>
		<link>http://www.getconfident.com/archives/2188</link>
		<comments>http://www.getconfident.com/archives/2188#comments</comments>
		<pubDate>Thu, 25 Feb 2010 05:04:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[positive]]></category>
		<category><![CDATA[redundancy]]></category>

		<guid isPermaLink="false">http://www.getconfident.com/?p=2188</guid>
		<description><![CDATA[<p>Coping with redundancy, changing jobs or starting a business is stressful. Alongside ‘the-end-of-the-familiar’ is a whole lot of new stuff too. Coping with change can be difficult even for us who’s job it is to help others cope.</p>
<p>Evaluating from your audience, customer or potential client perspective can be overlooked all too easily.</p>
<p>How to cope with <p>read more of <a href="http://www.getconfident.com/archives/2188">Change, practice makes perfect?</a></p>]]></description>
			<content:encoded><![CDATA[<p>Coping with redundancy, changing jobs or starting a business is stressful. Alongside ‘the-end-of-the-familiar’ is a whole lot of new stuff too. Coping with change can be difficult even for us who’s job it is to help others cope.</p>
<p>Evaluating from your audience, customer or potential client perspective can be overlooked all too easily.</p>
<p><strong>How to cope with rejection:<br />
</strong>Find someone you can trust to be independent and ask them to evaluate your offering, discover where your holes are and address them. It’s all too easy to get caught up in the enthusiasm of ‘it’s-great-because…’</p>
<p>Certainly hold on to that feeling and do some bench testing before you ‘go-live’ with a real, potential customer. Better still ask someone you don’t really class as a supporter; the feedback may surprise you.</p>
<p>Practice makes perfect? maybe; more accurate to say, change becomes less scary the more you experience it, and by default, easier to deal with.</p>
<p>Homework: do one thing each day which scares you; let me know how you get on.</p>
<p><span style="color: #ffffff;">-<br />
-</span></p>
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		<title>Cadbury employees fear the &#8216;Kraft knife&#8217;</title>
		<link>http://www.getconfident.com/archives/1981</link>
		<comments>http://www.getconfident.com/archives/1981#comments</comments>
		<pubDate>Wed, 20 Jan 2010 12:37:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[advantage]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[competitor]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[Kraft]]></category>

		<guid isPermaLink="false">http://www.getconfident.com/?p=1981</guid>
		<description><![CDATA[<p>Cadbury employees are waking up this morning wondering what will happen to their jobs after their board of directors approved Kraft’s takeover proposal.</p>
<p>It’s certain there will be job losses, how many and exactly where, is yet to be announced. Kraft will already be working on the who and where but as yet, all that remains <p>read more of <a href="http://www.getconfident.com/archives/1981">Cadbury employees fear the &#8216;Kraft knife&#8217;</a></p>]]></description>
			<content:encoded><![CDATA[<p>Cadbury employees are waking up this morning wondering what will happen to their jobs after their board of directors approved Kraft’s takeover proposal.</p>
<p>It’s certain there will be job losses, how many and exactly where, is yet to be announced. Kraft will already be working on the who and where but as yet, all that remains a closely guarded secret. There are legal implications and competitive consequences of divulging information about job cuts so we’ll just have to bide our time until the official announcements are made.</p>
<p>As with any business deal, Kraft believes there is a benefit to be derived from the acquisition of Cadbury. If there was not a financial return to be leveraged, why bother?</p>
<p>It’s possible though less likely that new products or markets can be sourced in an already mature marketplace, so it’s more likely that cost savings have been identified. Integration of ‘back-office’ systems as well as preferential buying terms from suppliers can also be anticipated but what about the human cost?</p>
<p>The takeover will mean significant change for those directly and indirectly associated with Cadbury.</p>
<p>We observers will likely have to wait for the passage of time to see whether this latest development benefits one of Great Britain’s world class brands.<br />
<span style="color: #ffffff;">-</span></p>
]]></content:encoded>
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		<title>Much respect</title>
		<link>http://www.getconfident.com/archives/1614</link>
		<comments>http://www.getconfident.com/archives/1614#comments</comments>
		<pubDate>Thu, 21 May 2009 19:35:51 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[everest]]></category>
		<category><![CDATA[fiennes]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[ranulf]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[sir]]></category>

		<guid isPermaLink="false">http://www.getconfident.com/?p=1614</guid>
		<description><![CDATA[<p>Congratulations Sir Ranulph Fiennes who set foot on the summit of Everest in the early hours of today, two failed attempts and a heart attack after he first tried to conquer the mountain in 2005.</p>
<p>At 65, he is the first British pensioner to reach the summit of Everest.</p>
<p>What an inspiration for we couch potatoes; much <p>read more of <a href="http://www.getconfident.com/archives/1614">Much respect</a></p>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-306" style="margin-left: 8px; margin-right: 8px;" title="sir-ranulph-fiennes" src="http://www.thebusinessartisan.com/wp-content/uploads/2009/05/sir-ranulph-fiennes.jpg" alt="sir-ranulph-fiennes" width="322" height="202" />Congratulations Sir Ranulph Fiennes who set foot on the summit of Everest in the early hours of today, two failed attempts and a heart attack after he first tried to conquer the mountain in 2005.</p>
<p>At 65, he is the first British pensioner to reach the summit of Everest.</p>
<p>What an inspiration for we couch potatoes; much respect Sir!</p>
]]></content:encoded>
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		<item>
		<title>Deliver solutions</title>
		<link>http://www.getconfident.com/archives/1594</link>
		<comments>http://www.getconfident.com/archives/1594#comments</comments>
		<pubDate>Wed, 06 May 2009 08:36:03 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[helpful]]></category>
		<category><![CDATA[solutions]]></category>
		<category><![CDATA[talent]]></category>

		<guid isPermaLink="false">http://www.getconfident.com/?p=1594</guid>
		<description><![CDATA[<p>You&#8217;ve got one question wrong&#8230;how frustrating is it to be told but without knowing which answer needs re-addressing, that&#8217;s like eating a sandwich with the cling film still on, a bit tasteless.</p>
<p style="padding-left: 30px;">You have a spelling mistake on the &#8216;testimonials&#8217; page of your website; &#8220;perfromance&#8221; should be replaced with &#8220;performance.&#8221;</p>
<p>Business leaders, managers and colleagues <p>read more of <a href="http://www.getconfident.com/archives/1594">Deliver solutions</a></p>]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-1595 alignright" style="margin-left: 8px; margin-right: 8px;" title="fingers_crossed" src="http://www.getconfident.com/wp-content/uploads/2009/05/fingers_crossed-201x300.jpg" alt="fingers_crossed" width="149" height="223" />You&#8217;ve got one question wrong&#8230;how frustrating is it to be told but without knowing which answer needs re-addressing, that&#8217;s like eating a sandwich with the cling film still on, a bit tasteless.</p>
<p style="padding-left: 30px;">You have a spelling mistake on the &#8216;testimonials&#8217; page of your website; &#8220;perfromance&#8221; should be replaced with &#8220;performance.&#8221;</p>
<p>Business leaders, managers and colleagues want solutions not more work to do, make it easy for them and your profile will rise.</p>
]]></content:encoded>
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		<title>Candidates stretch the truth</title>
		<link>http://www.getconfident.com/archives/1587</link>
		<comments>http://www.getconfident.com/archives/1587#comments</comments>
		<pubDate>Mon, 04 May 2009 14:34:47 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[exaggerate]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[jobseekers]]></category>
		<category><![CDATA[lie]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[Psychometric]]></category>
		<category><![CDATA[qualifications]]></category>
		<category><![CDATA[Questionnaire]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[tests]]></category>

		<guid isPermaLink="false">http://www.getconfident.com/?p=1587</guid>
		<description><![CDATA[<p></p>
<p> </p>
<p>A quarter of potential jobseekers will lie to get a job</p>
<p>HR directors and recruiting professionals need to be aware that almost a quarter (24%) of potential job seekers are prepared to stretch the truth in securing a job whilst 15% admit they would exaggerate about their skills, qualifications and experience, says SHL Group.</p>
<p>Research carried <p>read more of <a href="http://www.getconfident.com/archives/1587">Candidates stretch the truth</a></p>]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-1588 alignnone" title="shlpartnerlogo" src="http://www.getconfident.com/wp-content/uploads/2009/05/shlpartnerlogo.jpg" alt="shlpartnerlogo" width="400" height="113" /></p>
<p><strong> </strong></p>
<p><strong>A quarter of potential jobseekers will lie to get a job</strong></p>
<p>HR directors and recruiting professionals need to be aware that almost a quarter (24%) of potential job seekers are prepared to stretch the truth in securing a job whilst 15% admit they would exaggerate about their skills, qualifications and experience, says SHL Group.</p>
<p>Research carried out by the talent assessment specialist, suggests that the current economic climate and the resulting competition for jobs could push candidates to bend the facts in their favour with 23% saying that tough economic times and the fact that other candidates would be exaggerating left them no choice if they were to compete for a job.</p>
<p>With more than ten people competing for each job, employers cannot afford to take CVs of claimed skills, qualifications experience as honest. The same is true of interviews. The current economic climate has created an environment of &#8216;ultra high stakes&#8217; assessment with candidates becoming desperate to secure roles therefore it is vital that candidates are tested against the competencies required of the role and assessed accordingly and that there is a clear audit trail linking the assessment to the requirements of the job.&#8221;</p>
<p>Recruiting professionals are being snowed under with applications making sifting and selection an almost impossible and time-consuming task.</p>
<p>The research also revealed:</p>
<ul type="disc">
<li>Young      workers aged between 18 and 24 years old were more likely to stretch the      truth for a job than older workers (37% compared to 26% of 35-44 year      olds)</li>
<li>Potential      candidates in London (20%) and Scotland      (21%) were most likely to up their skills because they felt others would      do so to compete for a job</li>
<li>Full      time students were most likely to try and fool recruiters with 39%      admitting that the current economic climate and competition for jobs would      make them stretch the truth.</li>
</ul>
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		<title>7 magnificent reasons to get an Executive Coach</title>
		<link>http://www.getconfident.com/archives/1579</link>
		<comments>http://www.getconfident.com/archives/1579#comments</comments>
		<pubDate>Fri, 24 Apr 2009 21:07:27 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[coach]]></category>
		<category><![CDATA[differentiate]]></category>
		<category><![CDATA[executive]]></category>
		<category><![CDATA[magnificent]]></category>
		<category><![CDATA[positive]]></category>
		<category><![CDATA[reasons]]></category>

		<guid isPermaLink="false">http://www.getconfident.com/?p=1579</guid>
		<description><![CDATA[<p>1. Because you are already good and recognise that it&#8217;s going to take that bit extra to become Outstanding!
In the same way top sportspeople seek out the top coaches in their field, you should have an Executive Coach that will encourage you to reach your potential.</p>
<p>Your Executive Coach will hold you accountable for the actions <p>read more of <a href="http://www.getconfident.com/archives/1579">7 magnificent reasons to get an Executive Coach</a></p>]]></description>
			<content:encoded><![CDATA[<p><strong><img class="alignright size-medium wp-image-1580" style="margin-left: 8px; margin-right: 8px;" title="magnificent seven reasons for executive coaching" src="http://www.getconfident.com/wp-content/uploads/2009/04/seven-sevens-image-300x211.jpg" alt="magnificent seven reasons for executive coaching" width="300" height="211" />1. Because you are already good and recognise that it&#8217;s going to take that bit extra to become Outstanding!</strong><br />
In the same way top sportspeople seek out the top coaches in their field, you should have an Executive Coach that will encourage you to reach your potential.</p>
<p>Your Executive Coach will hold you accountable for the actions that you agree to complete, will make demands of you that will continually stretch your performance and will challenge and motivate you to achieve them.</p>
<p><a name="no2"> </a></p>
<p><strong><br />
2. You have business experience but have neglected your own personal development</strong><br />
You work hard to ensure people in your team receive all of the appropriate training, but your own development needs have moved beyond generic training.&#160; As a result, you have neglected your own development.</p>
<p>Working with an Executive Coach is not a personal indulgence but a significant investment in your rapid development.</p>
<p><strong><a name="no3"><br />
3. You have reached a plateau in your current role </a>and need to reignite your passion to strive for the next level.</strong><br />
Working with your Executive Coach will build a clear impression of the value contribute to your organisation and help you contribute at your highest level.</p>
<p><strong><a name="no4"><br />
4. You&#8217;re simply not getting the best out of your people</a>. </strong><br />
Leadership is the new watchword for career success, building on the key elements you need is an area to explore with your Executive Coach.&#160; Eg. How to achieve the balance between professional distance and open accessibility with your team.</p>
<p><strong><a name="no5"><br />
5. Like most executives you&#8217;re swamped by targets, key indicators, metrics and &#8216;office-speak.&#8217;</a></strong><br />
As an independent observer your Executive Coach will act as a sounding board to offer an alternative perspective from your colleagues and direct reports.&#160;In a safe and non-judgemental environment you will work together to identify the fundamental issues that need to be addressed and select activities you believe will make the difference.</p>
<p><strong><a name="no6"><br />
6. You feel married to your work</a>.<br />
</strong>If you&#8217;re ready to start taking control of your career and get even better results, then you should consider working with an Executive Coach.</p>
<p><strong><a name="no7"><br />
7. Your frustrated by a lack of results</a>!</strong><br />
If you continue doing what you have always done it&#8217;s likely you&#8217;ll get the same results.</p>
<p>Your Executive Coach will challenge you and get you focused on action to make the improvements that matter.&#160;You need to be open to change for this to be successful; the results can be dramatic!</p>
]]></content:encoded>
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		<title>Concorde ready to depart</title>
		<link>http://www.getconfident.com/archives/1417</link>
		<comments>http://www.getconfident.com/archives/1417#comments</comments>
		<pubDate>Thu, 16 Apr 2009 19:47:53 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[concorde]]></category>
		<category><![CDATA[departing]]></category>
		<category><![CDATA[innovative]]></category>
		<category><![CDATA[inspirational]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[wasted]]></category>
		<category><![CDATA[world beater]]></category>

		<guid isPermaLink="false">http://www.getconfident.com/?p=1417</guid>
		<description><![CDATA[<p>I was fortunate enough to travel on Concorde from London to New York.</p>
<p>A more inspirational and alluring commercial aircraft it is hard to imagine.</p>
<p>It seems although we were bright and talented enough to conceive, design and create this engineering wonder, we lack the foresight and gumption to celebrate its success in an appropriate way. The <p>read more of <a href="http://www.getconfident.com/archives/1417">Concorde ready to depart</a></p>]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-149 alignright" style="margin-left: 8px; margin-right: 8px;" title="concorde" src="http://www.thebusinessartisan.com/wp-content/uploads/2009/04/concorde-300x175.jpg" alt="concorde" width="300" height="175" />I was fortunate enough to travel on Concorde from London to New York.</p>
<p>A more inspirational and alluring commercial aircraft it is hard to imagine.</p>
<p>It seems although we were bright and talented enough to conceive, design and create this engineering wonder, we lack the foresight and gumption to celebrate its success in an appropriate way. The last remaining &#8216;British&#8217; Concorde seems destined for foreign shores; an enterprising Middle Eastern country if <a title="Last Concord to be sold offshore" href="http://business.timesonline.co.uk/tol/business/industry_sectors/transport/article6054915.ece" target="_blank">the reports</a> are true.</p>
<p>Our government asserts positive role models are key to inspiring our children to greatness in innovation and invention. Conceiving of and creating the next &#8216;must-have&#8217; world beater must surely come close to the top of our politicians collective wish-lists.</p>
<p>Why then are they allowing this inspirational icon to leave our shores?</p>
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		<title>Lewis Hamilton &#8211; still learning</title>
		<link>http://www.getconfident.com/archives/1374</link>
		<comments>http://www.getconfident.com/archives/1374#comments</comments>
		<pubDate>Thu, 09 Apr 2009 12:19:19 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[hamilton]]></category>
		<category><![CDATA[lewis]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[talent]]></category>

		<guid isPermaLink="false">http://www.getconfident.com/?p=1374</guid>
		<description><![CDATA[<p>Critics have been swift to savage Lewis Hamilton the British Formula One World Champion for &#8216;lying&#8217; at the Malaysian grand prix to race officials. Consequently both Lewis and his McLaren team have been disqualified from the race and await further punishment from the FIA governing body.</p>
<p>How this incident will affect Lewis Hamilton&#8217;s reputation in the <p>read more of <a href="http://www.getconfident.com/archives/1374">Lewis Hamilton &#8211; still learning</a></p>]]></description>
			<content:encoded><![CDATA[<p>Critics have been swift to savage Lewis Hamilton the British Formula One World Champion for &#8216;lying&#8217; at the Malaysian grand <img class="alignright size-medium wp-image-1375" style="margin-left: 8px; margin-right: 8px;" title="lewis-hamilton" src="http://www.getconfident.com/wp-content/uploads/2009/04/lewis-hamilton-300x208.jpg" alt="lewis-hamilton" width="300" height="208" />prix to race officials. Consequently both Lewis and his McLaren team have been disqualified from the race and await further punishment from the <a title="FIA press statement" href="http://www.fia.com/en-GB/mediacentre/pressreleases/wmsc/2009/Pages/wmsc_ex.aspx" target="_blank">FIA</a> governing body.</p>
<p>How this incident will affect Lewis Hamilton&#8217;s reputation in the long term remains to be see.</p>
<p>Lewis is still a young man, how he will be remembered depends on how he conducts himself from now on; it&#8217;s not too late for him to establish his name as one of the all-time greats. Perhaps even to transpose his &#8216;brand&#8217; beyond Formula One. Those who have <a title="Lewis Hamilton criticised" href="http://www.timesonline.co.uk/tol/sport/columnists/matthew_syed/article6054328.ece" target="_blank">sought to criticize</a> the young man would benefit from a moments reflection; what would they have done in his situation?</p>
<p>Almost without exception, most people &#8216;tow-the-company-line&#8217; and go-along with the instruction of their employer. It is the <strong>exceptional</strong> <strong>individual</strong> who is true to themselves irrespective of the consequences.</p>
<p>Lewis may be talented and marketable enough to live with the outcomes of such independence. After all, this is the mark of true talent!</p>
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		<title>Wasteful BT</title>
		<link>http://www.getconfident.com/archives/1300</link>
		<comments>http://www.getconfident.com/archives/1300#comments</comments>
		<pubDate>Fri, 03 Apr 2009 06:35:56 +0000</pubDate>
		<dc:creator>Roger</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[British]]></category>
		<category><![CDATA[direct]]></category>
		<category><![CDATA[mail]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[wasteful]]></category>

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		<description><![CDATA[<p>Arriving home this evening, two letters on the mat, both from British Telecom (BT).</p>
<p>One, my bill for fixed line-rental the other, an invitation to leave my present fixed line provider and &#8216;join BT&#8217; incredible!</p>
<p>Talk about right hand not knowing what the left hand is doing? Incredible maybe, wasteful certainly.</p>
<p>Rough Calculation: Letter, stamp, sales and marketing <p>read more of <a href="http://www.getconfident.com/archives/1300">Wasteful BT</a></p>]]></description>
			<content:encoded><![CDATA[<p>Arriving home this evening, two letters on the mat, both from British Telecom (BT).</p>
<p>One, my bill for fixed line-rental the other, an invitation to leave my present fixed line provider and &#8216;join BT&#8217;<img class="alignright size-medium wp-image-1301" style="margin-left: 8px; margin-right: 8px;" title="British Telecom logo" src="http://www.getconfident.com/wp-content/uploads/2009/03/britishtelecomlogo-300x167.jpg" alt="British Telecom logo" width="300" height="167" /> incredible!</p>
<p>Talk about right hand not knowing what the left hand is doing? Incredible maybe, wasteful certainly.</p>
<p><strong>Rough Calculation:</strong> Letter, stamp, sales and marketing creative input, equates to a likely &#163;1 per mailing at least. Multiply by the number of existing customers wrongly targeted? This equates to a significant amount, probably tens or likely hundreds of thousands of pounds.</p>
<p><strong>So what&#8217;s the solution?</strong><br />
A simple sense check, how about a database driven cross-reference to check the property address/customer name? The end result, less junk mail, more effective direct mail conversion rates, less landfill/recycling, fewer trees felled and happier customers.</p>
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